WHO: BAUKJEN DE SWAAN ARONS
WHAT: CO-FOUNDER, ISABELLA OLIVER
WHERE: HAMPSTEAD, LONDON
VISIT: www.isabellaoliver.com

FFF LOVES… her clever mix of practical, flattering cut with luxe detail. Pregnancy never looked so chic.

What are your staples?
Garlic, olives, peppercorns, eggs.

What are your indulgences?
Pesto, smelly cheeses with crackers and red wine, scrambled eggs with smoked salmon.

What can’t you live without?
Eggs. My kids are the same and so Saturday mornings we make eggs with tomatoes on fresh bread.

What is past its use-by-date?
Probably nuts, seeds and a few things like that.

What is your pantry craving?
Red wine.

About Baukjen de Swaan Arons…
Baukjen de Swaan Arons is Co-Founder and Creative and Marketing Director at Isabella Oliver, an award winning international e-commerce and mail order business for designer maternity wear. The company launched in 2003, has been double digit profitable from year one and with current sales in excess of $15 million Isabella Oliver is now the fastest growing and largest specialist maternity wear company in the UK and growing fast in the US. Isabella Oliver has a large celebrity following including Angelina Jolie, Jennifer Lopez, Jessica Alba and Heidi Klum.

Baukjen gained brand and product management skills at blue chip companies including Procter and Gamble and Orange. Baukjen’s passion for clean, modern, strong brands is reflected in the Isabella Oliver identity both online as well as offline. Baukjen loves going out, entertaining, surfing the web and holidays in warm places with the kids and friends. She lives in Hampstead with her husband Geoff (who is the third co-founder of Isabella Oliver) and their children Oliver, Sebastian and Pippa.