WHO: ANNA SERGIOU
WHAT: DIRECTOR, THE NEW GUARD
WHERE: ADELAIDE (SOUTH AUSTRALIA)
VISIT: www.thenewguard.com.au

FFF LOVES… Anna’s selection of APC, Acne and Dion Lee. Utterly addictive.

What are your staples?
Leather, denim, t-shirts and more leather.

What are your indulgences?
Chanel.

What can’t you live without?
YSL Tributes.

What is past its use-by-date?
Women in brogues.

What is your wardrobe craving?
Rick Owens leather jacket and Chanel Jumbo 2:55.

About Anna Sergiou:
Anna worked as creative director for Whistles in Adelaide on and off for 10 years and when she wasn’t there gained invaluable fashion experience interstate and abroad. In 2004 Anna moved to Melbourne working as national retail manager for Bettina Liano. Anna then travelled to London to work for the prestigious Browns Focus, working with fashion director Yasmin Sewell and revolutionary retailer Joan Bernstein.